Every July, millions worldwide join the "Plastic Free July" movement, challenging themselves to reduce single-use plastics. What began in 2011 as an environmental initiative has grown into one of the world's most influential campaigns, engaging over 250 million participants.
Plastic pollution has become a global environmental crisis. Since the 1950s, humans have produced 8.3 billion tons of plastic - half of which was made after 2004. Even more alarming, plastic never truly "disappears" but breaks down into microplastics that infiltrate our oceans, soil, and food chain. Shockingly, each person may ingest a credit card's worth of plastic every week.
Why We Need Plastic Free July?
Plastic Pollution is Devastating Ecosystems
- Approximately 8 million tons of plastic enter oceans annually
- By 2050, there could be more plastic than fish in our seas
- Microplastics have been found in fish, shellfish, and even drinking water
Recycling Alone Isn't the Solution
- Globally, less than 10% of plastic gets properly recycled
- Many plastic items (like bags and straws) aren't recyclable and end up in landfills
At Flowcheer, we believe sustainability begins at home - including the products we use daily. As a brand committed to eco-friendly, pet-safe solutions, we're proud to support Plastic Free July by offering plastic-free alternatives that keep both homes and our planet cleaner.
How You Can Participate:
Start Simple
- Refuse single-use plastics: bring reusable bags, cups, and metal straws
- Choose unpackaged foods: shop at farmers' markets for loose produce
Change Shopping Habits
- Opt for glass/metal packaging over plastic bottles
- Choose reusable alternatives like bamboo toothbrushes, refillable foaming hand soap tablets, Flowcheer's reusable foam dispensers, and Swedish dishcloths
Reduce "Invisible Plastics"
- Synthetic fabrics release microplastics when washed - choose natural fibers (cotton, linen, wool)
- Avoid microbead products - switch to laundry detergent sheets or tablets
Spread Awareness
- Share your #PlasticFreeJuly journey on social media
- Challenge friends to join a plastic-free week - every small step counts!
Flowcheer's Commitment: A Cleaner Future Starts Now
This July, we're doubling down on reducing plastic waste - from our formulas to packaging. Because a truly clean home shouldn't come at the planet's expense.
Ready to take the challenge?
Together, we can eliminate plastic waste - one tablet at a time. 💚
